︎ muvin: branding

While I was at Redd Experience Design, I got work on the branding of a new Indian neobank called muvin. The idea with the brand was to give it a logotype with custom lettering that’s youthful, fun and dynamic while also making it stand out from all the other neobanks in India. 

We went with lowercase custom lettering with the fullstop at the end representing a coin going into a piggy bank.