Hello, I’m Karthiknathan Sowbaghyanathan

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“A designer is a planner with an aesthetic sense”

-Bruno Munnari, Design as Art

I am a designer who tries to follow a design process similar to Bruno Munnari’s definition. I believe that design is a process which is heavily influenced by the message being communicated and the audience to whom it is being communicated. This starts right from the visual style till the medium being used. In an exploration of this approach to design, I try to learn and understand multiple media and how they can be used. I tend to lean towards illustration and my personal work involves references to pop culture and Tamil vernacular and culture.

When I’m not designing, you can find me exploring the confusing and often contentious culture of the internet, catching up on the latest web series or movie, devouring graphic novels or loading myself with trivia for pub quizzes.

I am always looking for new and interesting projects to collaborate on, so feel free to reach out to me and we can get started.

︎ email

︎ instagram

︎ resume

︎my work

︎ lettering